:root{
  --paper:#faf9f6; --white:#fff; --tint:#f3f1ec;
  --ink:#0f172a; --body:#334155; --muted:#64748b; --line:#e7e4dd;
  --blue:#0a47ff; --blue-d:#0036cc; --blue-soft:#edf2ff;
  --yellow:#ffc400; --yellow-soft:#fff7d6; --navy:#0b1226;
  --head:"Inter Tight", system-ui, -apple-system, sans-serif;
  --font:"Inter", system-ui, -apple-system, sans-serif;
  --hand:"Caveat", cursive;
  --shadow:0 1px 2px rgba(15,23,42,.04), 0 12px 32px -18px rgba(15,23,42,.18);
  --underline:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 14' preserveAspectRatio='none'%3E%3Cpath d='M3 9.5C45 4 105 2.8 197 6.5' fill='none' stroke='%23ffc400' stroke-width='5' stroke-linecap='round'/%3E%3C/svg%3E");
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{font-family:var(--font);color:var(--body);background:var(--paper);font-size:18px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue)}
svg{display:block}
.wrap{max-width:1140px;margin:0 auto;padding:0 24px}
.narrow{max-width:780px}
.center{text-align:center}
.skip{position:absolute;left:-999px;top:8px;background:#fff;padding:8px 12px;z-index:100}
.skip:focus{left:8px}
h1,h2,h3{font-family:var(--head);color:var(--ink);letter-spacing:-.025em;line-height:1.08;font-weight:700}
h1{font-size:clamp(40px,5.4vw,66px);letter-spacing:-.035em;line-height:1.02}
h2{font-size:clamp(30px,3.5vw,44px);letter-spacing:-.03em;margin-bottom:18px}
h3{font-size:21px;font-weight:600;margin-bottom:8px}
p+p{margin-top:16px}

/* accents */
.hl{color:var(--blue);background:var(--underline) no-repeat 0 96%/100% .3em;padding-bottom:.06em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.hand{font-family:var(--hand);font-size:28px;color:var(--blue);line-height:1.2;font-weight:600}
.hand u{text-decoration:none;background:var(--underline) no-repeat 0 100%/100% .3em;padding-bottom:.1em}
.kicker,.eyebrow{display:block;font-size:13px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--blue);margin-bottom:16px;line-height:1.4;background:none;padding:0}
.lead{font-size:20px;color:var(--body)}
.muted{color:var(--muted)}
.circled{position:relative;display:inline-block}
.circled:after{content:"";position:absolute;inset:-14px -18px -12px -16px;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 120 60' preserveAspectRatio='none'%3E%3Cpath d='M70 6C30 3 5 14 6 30s30 26 62 25 48-12 46-27S86 3 52 9' fill='none' stroke='%23ffc400' stroke-width='3' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center/100% 100%;pointer-events:none}

/* ---------- top bar + header ---------- */
.bar{background:var(--navy);color:#cbd5e1;text-align:center;font-size:13.5px;padding:9px 16px;line-height:1.4;letter-spacing:.01em}
.bar a{color:#fff;text-decoration:none;font-weight:500}
.bar b{color:var(--yellow);font-weight:600;margin-left:8px;white-space:nowrap}
.site-head{position:sticky;top:0;z-index:50;background:rgba(250,249,246,.94);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px;gap:20px}
.logo{display:flex;align-items:center;gap:10px;font-family:var(--head);font-weight:700;font-size:16px;letter-spacing:.14em;color:var(--ink);text-decoration:none;white-space:nowrap}
.logo svg{width:26px;height:26px}
.menu{display:flex;align-items:center;gap:26px;list-style:none;font-size:15px;font-weight:500}
.menu a{color:var(--ink);text-decoration:none;opacity:.78}
.menu a:hover{opacity:1}
.menu a[aria-current=page]{opacity:1;color:var(--blue)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;background:var(--blue);color:#fff;font-family:var(--font);font-weight:600;font-size:16.5px;padding:15px 24px;border-radius:8px;border:1px solid var(--blue);text-decoration:none;cursor:pointer;transition:background .15s,transform .15s,box-shadow .15s;line-height:1.25;text-align:center;box-shadow:0 8px 20px -10px rgba(10,71,255,.7)}
.btn:hover{background:var(--blue-d);border-color:var(--blue-d);transform:translateY(-1px)}
.btn-sm{font-size:14.5px;padding:10px 18px;box-shadow:none}
.btn-yellow{background:var(--yellow);border-color:var(--yellow);color:var(--ink);box-shadow:none}
.btn-yellow:hover{background:#ffd43b;border-color:#ffd43b}
.btn-ghost{background:#fff;color:var(--ink);border:1px solid #d6d2c8;box-shadow:none}
.btn-ghost:hover{background:#fff;border-color:var(--ink)}
.btn[disabled],.btn.off{opacity:.45;cursor:not-allowed;transform:none}
.menu-btn{display:none;background:#fff;border:1px solid var(--line);border-radius:8px;color:var(--ink);cursor:pointer;padding:7px}
.menu .m-cta{display:none}
@media(max-width:1020px){
  .menu-btn{display:block}
  .head-cta{display:none}
  .menu{position:absolute;top:72px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:var(--paper);padding:8px 24px 24px;box-shadow:0 20px 40px -20px rgba(0,0,0,.25);display:none}
  .menu.open{display:flex}
  .menu li a{display:block;padding:14px 0;border-bottom:1px solid var(--line);font-size:17px;opacity:1}
  .menu .m-cta{display:block;margin-top:16px}
  .menu .m-cta a{border:0;color:#fff;display:flex;font-size:17px}
}

/* ---------- sections ---------- */
section{padding:96px 0}
.tint{background:var(--tint)}
.soft{background:var(--white);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.dark{background:var(--navy);color:#cbd5e1}
.dark h2,.dark h3{color:#fff}
.sec-head{max-width:760px;margin:0 auto 52px;text-align:center}
.sec-head p{color:var(--muted);font-size:19px}
@media(max-width:700px){section{padding:64px 0}}

/* ---------- hero ---------- */
.hero{padding:72px 0 64px;text-align:center}
.hero h1{margin:0 auto 22px;max-width:960px}
.hero .lead{max-width:720px;margin:0 auto}
.hero .form-card{max-width:560px;margin:34px auto 0;text-align:left}
.hero-split{padding:72px 0 80px}
.hero-split .grid{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center}
.hero-split h1{font-size:clamp(38px,4.8vw,60px);margin:0 0 20px}
.hero-split .hand{margin:-4px 0 18px}
@media(max-width:900px){.hero-split .grid{grid-template-columns:1fr;gap:40px}}
.home-hero .grid{grid-template-columns:1.05fr .95fr;align-items:start}
.home-hero h1{font-size:clamp(40px,5.2vw,66px)}
.hero-photo{position:relative}
.hero-photo img{border-radius:14px;width:100%;aspect-ratio:4/4.4;object-fit:cover;object-position:center 20%;box-shadow:var(--shadow)}
.hero-photo .intro{margin-top:22px;font-size:16.5px}
.hero-photo .intro .hand{font-size:26px;margin:0}
.home-hero .form-card{margin-top:30px}

/* stats row */
.stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats>div{padding:28px 26px;border-left:1px solid var(--line)}
.stats>div:first-child{border-left:0;padding-left:0}
.stats b{display:block;font-family:var(--head);font-weight:700;font-size:44px;letter-spacing:-.03em;color:var(--ink);line-height:1}
.stats b i{font-style:normal;color:var(--yellow);font-size:.62em;vertical-align:.35em;margin-left:2px}
.stats span{display:block;color:var(--muted);font-size:15.5px;margin-top:10px;line-height:1.4}
@media(max-width:860px){.stats{grid-template-columns:1fr 1fr}.stats>div:nth-child(3){border-left:0;padding-left:0}.stats>div:nth-child(n+3){border-top:1px solid var(--line)}}

/* ---------- forms ---------- */
.form-card{background:#fff;border:1px solid var(--line);border-radius:14px;padding:28px;box-shadow:var(--shadow)}
.form-card h3{font-size:22px;font-weight:700}
.fields{display:flex;flex-wrap:wrap;gap:12px;margin-top:16px}
.fields .f{flex:1 1 200px}
.lbl{display:block;font-weight:600;color:var(--ink);font-size:16px;margin-bottom:6px}
.hint{font-size:14px;color:var(--muted);margin:-2px 0 8px}
input[type=text],input[type=email],input[type=tel],input[type=url],textarea{width:100%;padding:14px 16px;font:inherit;font-size:16px;color:var(--ink);border:1px solid #d6d2c8;border-radius:8px;background:#fff;transition:border-color .15s,box-shadow .15s}
input:focus,textarea:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 4px rgba(10,71,255,.14)}
textarea{min-height:110px;resize:vertical}
.form-card .btn{width:100%;margin-top:16px;font-size:17px}
.fine{font-size:13px;color:var(--muted);margin-top:12px;display:flex;align-items:center;gap:8px;line-height:1.4}
.fine svg{flex:none}

/* choice tiles (real radio inputs) */
.choices{display:grid;gap:10px}
.choices.two{grid-template-columns:1fr 1fr}
@media(max-width:620px){.choices.two{grid-template-columns:1fr}}
.choice{position:relative;display:flex;gap:14px;align-items:flex-start;border:1px solid #d6d2c8;border-radius:10px;padding:15px 16px;cursor:pointer;background:#fff;transition:border-color .12s,background .12s,box-shadow .12s}
.choice:hover{border-color:#b9b4a8}
.choice input{position:absolute;opacity:0;pointer-events:none}
.choice .dot{flex:none;width:20px;height:20px;border-radius:50%;border:1.5px solid #a8a296;margin-top:3px;display:grid;place-items:center}
.choice .dot:after{content:"";width:10px;height:10px;border-radius:50%;background:transparent}
.choice b{display:block;color:var(--ink);font-size:16.5px;font-weight:600}
.choice span.d{display:block;font-size:14.5px;color:var(--muted);line-height:1.45;margin-top:2px}
.choice:has(input:checked){border-color:var(--blue);background:var(--blue-soft);box-shadow:0 0 0 1px var(--blue)}
.choice:has(input:checked) .dot{border-color:var(--blue)}
.choice:has(input:checked) .dot:after{background:var(--blue)}
.choice:has(input:focus-visible){box-shadow:0 0 0 4px rgba(10,71,255,.2)}
.q{margin-top:32px}
.q:first-child{margin-top:0}
.qnum{display:inline-grid;place-items:center;width:26px;height:26px;border-radius:50%;background:var(--blue-soft);color:var(--blue);font-size:13px;font-weight:700;margin-right:8px;vertical-align:1px}
fieldset legend.lbl{padding:0}

/* progress for the signup steps */
.progress{display:flex;gap:8px;align-items:center;justify-content:center;flex-wrap:wrap;font-size:14px;font-weight:500;color:var(--muted);margin-bottom:24px}
.progress .st{display:flex;align-items:center;gap:8px}
.progress .n{width:26px;height:26px;border-radius:50%;display:grid;place-items:center;background:#e7e4dd;color:var(--muted);font-size:13px;font-weight:600}
.progress .done .n{background:var(--ink);color:#fff}
.progress .now{color:var(--ink)}
.progress .now .n{background:var(--blue);color:#fff}
.progress .sep{width:28px;height:1px;background:#d6d2c8}

/* ---------- content blocks ---------- */
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.two-col.top{align-items:start}
@media(max-width:900px){.two-col{grid-template-columns:1fr;gap:36px}}
.checks{list-style:none;display:grid;gap:14px;margin-top:20px}
.checks li{display:flex;gap:14px;align-items:flex-start}
.checks li svg{flex:none;margin-top:3px;color:var(--blue)}
.checks.x li svg{color:#a8a296}
.checks b{color:var(--ink);font-weight:600}
.letter{max-width:700px;margin:0 auto;font-size:19px}
.letter p+p{margin-top:20px}
.letter strong{color:var(--ink)}
.pull{font-family:var(--hand);font-weight:600;font-size:34px;color:var(--blue);line-height:1.2;margin:34px 0;padding:0}
.graphic{background:#fff;border:1px solid var(--line);border-radius:14px;padding:30px;box-shadow:var(--shadow)}
.graphic.bare{border:0;padding:0;background:none;box-shadow:none}
.graphic-note{text-align:center;margin-top:18px}
.tiles{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.tiles.four{grid-template-columns:repeat(4,1fr)}
@media(max-width:980px){.tiles.four{grid-template-columns:repeat(2,1fr)}}
@media(max-width:800px){.tiles{grid-template-columns:1fr}}
@media(max-width:520px){.tiles.four{grid-template-columns:1fr}}
.tile{background:#fff;border:1px solid var(--line);border-radius:12px;padding:26px}
.tile .ic{width:44px;height:44px;border-radius:10px;background:var(--blue-soft);color:var(--blue);display:grid;place-items:center;margin-bottom:16px}
.tile h3{font-size:19px}
.tile p{font-size:15.5px;color:var(--muted)}

/* work cards */
.work{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
@media(max-width:900px){.work{grid-template-columns:1fr}}
.shot{border-radius:12px;overflow:hidden;border:1px solid var(--line);background:#fff;box-shadow:var(--shadow)}
.shot .chrome{height:26px;background:#efece6;display:flex;align-items:center;gap:6px;padding:0 10px}
.shot .chrome i{width:9px;height:9px;border-radius:50%;background:#d6d2c8;display:block}
.shot img{aspect-ratio:16/10;object-fit:cover;object-position:top;width:100%;height:auto}
.work-card .tag{font-size:12.5px;font-weight:600;color:var(--blue);text-transform:uppercase;letter-spacing:.14em}
.work-card h3{font-size:22px;font-weight:700}
.work-card p{font-size:16px;color:var(--muted)}
.case{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center;padding:56px 0;border-top:1px solid var(--line)}
.case:first-of-type{border-top:0;padding-top:0}
@media(max-width:900px){.case{grid-template-columns:1fr;gap:28px}}
.case dl{display:grid;gap:16px;margin-top:20px}
.case dt{font-weight:600;color:var(--muted);font-size:12.5px;text-transform:uppercase;letter-spacing:.14em}
.case dd{font-size:17px;color:var(--ink)}
.case .tag{letter-spacing:.14em !important;font-weight:600 !important}

/* pricing */
.price-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;max-width:900px;margin:0 auto}
@media(max-width:820px){.price-grid{grid-template-columns:1fr}}
.price-card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:34px;position:relative;box-shadow:var(--shadow)}
.price-card.best{border:2px solid var(--blue)}
.price-card .flag{position:absolute;top:-13px;left:32px;background:var(--yellow);color:var(--ink);font-weight:600;font-size:12.5px;letter-spacing:.06em;text-transform:uppercase;padding:4px 12px;border-radius:999px}
.price-card h3{font-size:22px;font-weight:700}
.price-card .amt{display:flex;align-items:baseline;gap:12px;margin:14px 0 4px;flex-wrap:wrap}
.price-card .amt b{font-family:var(--head);font-weight:700;font-size:54px;color:var(--ink);letter-spacing:-.04em;line-height:1}
.price-card .amt s{color:var(--muted);font-size:20px}
.price-card .checks{font-size:16px}
.price-card .btn{width:100%;margin-top:26px}

/* faq */
.faq{max-width:780px;margin:0 auto;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line);padding:22px 0}
.faq summary{cursor:pointer;list-style:none;font-weight:600;color:var(--ink);font-size:18.5px;display:flex;justify-content:space-between;gap:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary svg{flex:none;transition:transform .2s;color:var(--blue);margin-top:3px}
.faq details[open] summary svg{transform:rotate(45deg)}
.faq details p{margin-top:12px;font-size:17px}

/* gabe note */
.note{display:grid;grid-template-columns:280px 1fr;gap:56px;align-items:center;max-width:980px;margin:0 auto}
.note img{border-radius:14px;box-shadow:var(--shadow)}
@media(max-width:760px){.note{grid-template-columns:1fr;gap:28px}.note img{max-width:260px}}

/* opt-in band: photo left, navy right */
.optin{background:var(--navy);color:#cbd5e1;padding:0}
.optin .split{display:grid;grid-template-columns:.8fr 1.2fr;min-height:620px}
.optin .ph{position:relative;overflow:hidden}
.optin .ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 25%;filter:grayscale(1) contrast(1.05)}
.optin .body{padding:80px 64px;display:flex;flex-direction:column;justify-content:center;max-width:720px}
.optin h2{color:#fff}
.optin .hl{color:#fff}
.optin .kicker{color:var(--yellow)}
.optin .checks{margin-top:18px}
.optin .checks svg{color:var(--yellow)}
.optin .checks b{color:#fff}
.optin .form-card{margin-top:30px;border:0}
@media(max-width:900px){.optin .split{grid-template-columns:1fr}.optin .ph{height:300px}.optin .body{padding:56px 24px}}

/* footer */
.site-foot{background:var(--paper);color:var(--muted);padding:60px 0 36px;font-size:15px;border-top:1px solid var(--line)}
.site-foot .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.site-foot h4{color:var(--ink);font-size:12.5px;text-transform:uppercase;letter-spacing:.14em;margin-bottom:14px;font-weight:600}
.site-foot ul{list-style:none;display:grid;gap:9px}
.site-foot a{color:var(--body);text-decoration:none}
.site-foot a:hover{color:var(--blue)}
.site-foot .legal{border-top:1px solid var(--line);margin-top:44px;padding-top:24px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:13px}
@media(max-width:760px){.site-foot .cols{grid-template-columns:1fr}}

/* funnel pages */
.funnel-head .nav{justify-content:center}
.funnel{padding:48px 0 88px;min-height:70vh}
.panel{background:#fff;border:1px solid var(--line);border-radius:16px;padding:40px;max-width:760px;margin:0 auto;box-shadow:var(--shadow)}
@media(max-width:620px){.panel{padding:26px 18px}}
.summary{border:1px solid var(--line);background:var(--paper);border-radius:12px;padding:20px 22px;margin:22px 0}
.summary .row{display:flex;justify-content:space-between;gap:16px;padding:6px 0}
.summary .total{border-top:1px solid var(--line);margin-top:8px;padding-top:12px;font-weight:700;color:var(--ink);font-size:20px}
.pay{display:grid;gap:12px;margin-top:10px}
.pay .btn{width:100%}
.notice{background:var(--yellow-soft);border:1px solid #f3dc85;color:#5c4a00;border-radius:10px;padding:16px 18px;font-size:15px;margin-top:16px}
.hidden{display:none !important}

/* ================= explainer graphics ================= */
/* brochure vs salesman */
.compare{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:center;max-width:1000px;margin:0 auto}
.cmp{border-radius:14px;padding:32px}
.cmp h3{font-size:22px;font-weight:700}
.cmp.bad{background:transparent;border:1px dashed #cfcabe;color:var(--muted)}
.cmp.bad h3{color:var(--muted)}
.cmp.good{background:#fff;border:2px solid var(--blue);box-shadow:var(--shadow)}
.cmp.good h3{color:var(--blue)}
.cmp.good .checks{color:var(--ink)}
.cmp-arrow{display:flex;flex-direction:column;align-items:center}
.cmp-arrow svg path{stroke:var(--blue)}
@media(max-width:860px){.compare{grid-template-columns:1fr}.cmp-arrow{transform:rotate(90deg);margin:-10px auto}.cmp-arrow .hand{display:none}}

/* pick-your-action fan */
.fan{display:grid;grid-template-columns:1fr auto 1.25fr auto 1fr;gap:18px;align-items:center;max-width:1060px;margin:0 auto}
.node{background:#fff;border:1px solid var(--line);border-radius:12px;padding:18px;line-height:1.35;box-shadow:var(--shadow)}
.node b{display:block;color:var(--ink);font-size:17px;font-weight:600}
.node span{display:block;color:var(--muted);font-size:14.5px;margin-top:2px}
.node.start,.node.end{text-align:center;padding:28px 18px}
.node.start svg,.node.end svg{margin:0 auto 12px;color:var(--blue)}
.node.end{background:var(--navy);border-color:var(--navy)}
.node.end b{color:#fff}.node.end span{color:#94a3b8}.node.end svg{color:var(--yellow)}
.opts{display:grid;gap:12px}
.node.opt{display:flex;gap:14px;align-items:center;padding:15px 16px}
.node.opt svg{flex:none;color:var(--blue)}
.fan-arrow{color:#a8a296}
@media(max-width:860px){.fan{grid-template-columns:1fr}.fan-arrow{transform:rotate(90deg);justify-self:center}}

/* numbered steps */
.steps{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);gap:22px;position:relative}
.steps:before{content:"";position:absolute;top:24px;left:10%;right:10%;border-top:1px dashed #bdb8ac;z-index:0}
.steps li{position:relative;z-index:1;text-align:center}
.steps .num{width:48px;height:48px;border-radius:50%;background:#fff;border:1.5px solid var(--blue);color:var(--blue);font-family:var(--head);font-weight:700;font-size:19px;display:grid;place-items:center;margin:0 auto 16px}
.steps li:last-child .num{background:var(--blue);color:#fff}
.steps h3{font-size:18px}
.steps p{font-size:15px;color:var(--muted)}
@media(max-width:900px){
  .steps{grid-template-columns:1fr;gap:24px}
  .steps:before{top:10px;bottom:10px;left:24px;right:auto;border-top:0;border-left:1px dashed #bdb8ac}
  .steps li{display:flex;gap:18px;text-align:left;align-items:flex-start}
  .steps .num{margin:0;flex:none}
}
.steps.detail{grid-template-columns:1fr;gap:40px}
.steps.detail:before{top:10px;bottom:10px;left:24px;right:auto;border-top:0;border-left:1px dashed #bdb8ac}
.steps.detail li{display:flex;gap:26px;text-align:left;align-items:flex-start}
.steps.detail .num{margin:0;flex:none}
.steps.detail h3{font-size:24px;font-weight:700;margin-top:8px}
.steps.detail p{font-size:17px;color:var(--body)}

/* 5-page site tree */
.tree{max-width:980px;margin:0 auto;text-align:center}
.tnode{background:#fff;border:1px solid var(--line);border-radius:12px;padding:18px;line-height:1.35;box-shadow:var(--shadow)}
.tnode b{display:block;color:var(--ink);font-family:var(--head);font-weight:700;font-size:18px}
.tnode span{display:block;color:var(--muted);font-size:14.5px;margin-top:4px}
.tnode.top{max-width:360px;margin:0 auto;background:var(--navy);border-color:var(--navy)}
.tnode.top b{color:#fff}.tnode.top span{color:#94a3b8}
.tnode.act{border:2px solid var(--blue)}
.tnode.act b{color:var(--blue)}
.tlines{height:44px;position:relative;margin:0 12.5%}
.tlines:before{content:"";position:absolute;left:50%;top:0;height:22px;border-left:1.5px solid #bdb8ac}
.tlines:after{content:"";position:absolute;left:0;right:0;top:22px;height:22px;border:1.5px solid #bdb8ac;border-bottom:0;border-radius:8px 8px 0 0}
.trow{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
@media(max-width:760px){.tlines{height:26px;margin:0}.tlines:after{display:none}.tlines:before{height:26px}.trow{grid-template-columns:1fr 1fr}}

/* before / after mock */
.ba{display:grid;grid-template-columns:1fr auto 1fr;gap:22px;align-items:center;max-width:1040px;margin:0 auto}
.mock{position:relative;background:#fff;border:1px solid var(--line);border-radius:12px;overflow:hidden;box-shadow:var(--shadow)}
.mock .chrome{height:24px;background:#efece6;display:flex;align-items:center;gap:6px;padding:0 10px}
.mock .chrome i{width:8px;height:8px;border-radius:50%;background:#d6d2c8;display:block}
.mock-nav{display:flex;flex-wrap:wrap;gap:6px 14px;padding:12px 20px;border-bottom:1px solid var(--line);font-size:13px;color:var(--muted);align-items:center}
.mock-nav .mb{margin-left:auto;background:var(--blue);color:#fff;padding:4px 10px;border-radius:6px;font-weight:600}
.mock-body{padding:26px 22px 30px}
.mh{font-family:var(--head);font-weight:700;color:var(--ink);font-size:24px;line-height:1.15;letter-spacing:-.02em}
.mp{font-size:15px;color:var(--muted);margin-top:10px}
.mbtn{display:inline-block;margin-top:16px;background:var(--blue);color:#fff;font-weight:600;font-size:15px;padding:10px 16px;border-radius:8px}
.before{opacity:.75;box-shadow:none}
.before .mh{font-weight:400;color:#4b5563;font-family:Georgia,serif;letter-spacing:0}
.mock-tag{position:absolute;top:3px;right:10px;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.12em;padding:1px 8px;border-radius:999px;background:#e7e4dd;color:#4b5563}
.after .mock-tag{background:var(--yellow);color:var(--ink)}
.after{border:2px solid var(--blue)}
.ba-arrow{color:#a8a296}
@media(max-width:860px){.ba{grid-template-columns:1fr}.ba-arrow{transform:rotate(90deg);justify-self:center}}

/* copy formula */
.formula{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);gap:16px;max-width:1060px;margin:0 auto}
.formula li{position:relative;background:#fff;border:1px solid var(--line);border-radius:12px;padding:24px 16px;text-align:center;line-height:1.35;box-shadow:var(--shadow)}
.formula li:not(:last-child):after{content:"";position:absolute;right:-12px;top:50%;width:9px;height:9px;border-top:1.5px solid var(--blue);border-right:1.5px solid var(--blue);transform:translateY(-50%) rotate(45deg);z-index:2}
.formula .k{display:grid;place-items:center;width:32px;height:32px;border-radius:50%;border:1.5px solid var(--blue);color:var(--blue);font-weight:700;font-size:14px;margin:0 auto 12px}
.formula b{display:block;font-family:var(--head);font-weight:700;font-size:20px;color:var(--ink)}
.formula li>span:last-child{display:block;font-size:14.5px;color:var(--muted);margin-top:4px}
.formula li.act{background:var(--blue);border-color:var(--blue)}
.formula li.act b{color:#fff}.formula li.act .k{background:var(--yellow);border-color:var(--yellow);color:var(--ink)}.formula li.act>span:last-child{color:#dbe5ff}
@media(max-width:900px){.formula{grid-template-columns:1fr;max-width:420px}.formula li:not(:last-child):after{right:auto;left:50%;top:auto;bottom:-12px;transform:translateX(-50%) rotate(135deg)}}

/* headline before/after */
.hlxs{display:grid;gap:16px;max-width:860px;margin:0 auto}
.hlx{background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px 24px}
.hlx .who{font-size:12.5px;font-weight:600;text-transform:uppercase;letter-spacing:.14em;color:var(--muted)}
.hl-before,.hl-after{display:flex;gap:12px;align-items:flex-start;margin-top:10px}
.hl-before svg,.hl-after svg{flex:none;margin-top:4px}
.hl-before{color:#a8a296;text-decoration:line-through;font-size:16.5px}
.hl-after{color:var(--ink);font-family:var(--head);font-weight:700;font-size:22px;line-height:1.25;letter-spacing:-.02em}
.hl-after svg{color:var(--blue)}

/* one-day bars */
.day{display:grid;gap:16px}
.day-row{display:grid;grid-template-columns:96px 1fr;gap:14px;align-items:center}
.day-row .t{font-size:13px;font-weight:600;color:var(--muted);text-transform:uppercase;letter-spacing:.1em}
.bar-seg{display:block;width:var(--w);min-width:max-content;background:var(--blue);color:#fff;font-weight:600;font-size:15px;padding:10px 14px;border-radius:8px}
.bar-seg.y{background:var(--yellow);color:var(--ink)}

/* one change list */
.one-list{background:#fff;border:1px solid var(--line);border-radius:12px;padding:24px 26px;transform:rotate(-1.2deg);max-width:380px;margin:0 auto;box-shadow:var(--shadow)}
.ol-title{display:flex;gap:8px;align-items:center;font-weight:600;color:var(--ink)}
.one-list ul{margin:12px 0 0 22px;font-family:var(--hand);font-size:26px;line-height:1.3;color:var(--blue)}
.ol-done{display:flex;gap:8px;align-items:center;margin-top:14px;font-weight:600;color:var(--ink);font-size:15px}
.ol-done svg{color:var(--blue)}

/* career timeline */
.career{list-style:none;max-width:760px;margin:0 auto;position:relative}
.career:before{content:"";position:absolute;left:138px;top:8px;bottom:8px;border-left:1px dashed #bdb8ac}
.career li{display:grid;grid-template-columns:120px 1fr;gap:40px;padding:0 0 34px;position:relative}
.career li:after{content:"";position:absolute;left:132px;top:6px;width:13px;height:13px;border-radius:50%;background:var(--paper);border:1.5px solid var(--blue)}
.career li.now:after{background:var(--blue)}
.career .yr{font-weight:600;color:var(--blue);text-align:right;font-size:13px;text-transform:uppercase;letter-spacing:.1em;line-height:1.4;padding-top:3px}
.career h3{font-weight:700}
.career p{font-size:16px;color:var(--muted)}
@media(max-width:560px){.career:before{left:6px}.career li{grid-template-columns:1fr;gap:4px;padding-left:34px}.career li:after{left:0}.career .yr{text-align:left}}

/* ================= back-of-the-napkin sketch style ================= */
:root{--sketch:255px 12px 225px 14px/14px 225px 12px 255px;--sketch2:12px 225px 14px 255px/225px 14px 255px 12px;--pen:#1b2a6b}
.stats em{font-style:normal}
.harrow{color:var(--pen)}
.fan-arrow,.ba-arrow{color:var(--pen)}
.napkin{position:relative;background:#fffef9;border-radius:6px;padding:46px 40px 44px;box-shadow:0 1px 1px rgba(0,0,0,.04),0 22px 44px -26px rgba(15,23,42,.35);transform:rotate(-.5deg);max-width:1100px;margin:0 auto;
  background-image:radial-gradient(rgba(27,42,107,.05) 1px,transparent 1.2px);background-size:14px 14px}
.napkin:before{content:"";position:absolute;inset:12px;border:1.5px dashed #e3dccb;border-radius:4px;pointer-events:none}
.napkin>*{transform:rotate(.5deg)}
.napkin-title{font-family:var(--hand);font-size:30px;font-weight:600;color:var(--pen);text-align:center;margin-bottom:30px;line-height:1.2}
@media(max-width:700px){.napkin{padding:34px 18px;transform:none}.napkin>*{transform:none}}
.node,.tnode,.formula li,.cmp.good,.one-list,.mock.after{border:2px solid var(--pen) !important;border-radius:var(--sketch) !important;box-shadow:3px 4px 0 rgba(27,42,107,.12) !important}
.node:nth-child(even),.formula li:nth-child(even),.tnode:nth-child(even){border-radius:var(--sketch2) !important}
.cmp.bad{border-radius:var(--sketch2)}
.node b,.tnode b,.formula b{font-family:var(--hand) !important;font-size:27px !important;font-weight:700 !important;letter-spacing:0 !important;line-height:1.05 !important;color:var(--pen)}
.node.start svg,.node.opt svg,.node.end svg{color:var(--pen)}
.node.end{background:var(--yellow) !important}
.node.end b{color:var(--pen) !important}.node.end span{color:#3f3a26 !important}.node.end svg{color:var(--pen) !important}
.tnode.top{background:var(--blue) !important;border-color:var(--pen) !important}
.tnode.top b{color:#fff !important}.tnode.top span{color:#dbe5ff !important}
.tnode.act{background:var(--yellow-soft)}
.tlines:before,.tlines:after{border-color:var(--pen) !important;border-width:2px !important}
.formula li.act{background:var(--yellow) !important;border-color:var(--pen) !important}
.formula li.act b{color:var(--pen) !important}.formula li.act>span:last-child{color:#3f3a26 !important}.formula li.act .k{background:#fff !important;border-color:var(--pen) !important;color:var(--pen) !important}
.formula .k{border-color:var(--pen);color:var(--pen)}
.formula li:not(:last-child):after{border-color:var(--pen)}
.steps .num{border:2px solid var(--pen);border-radius:var(--sketch);color:var(--pen);font-family:var(--hand);font-size:28px;font-weight:700;background:var(--paper)}
.tint .steps .num{background:var(--tint)}
.steps li:last-child .num{background:var(--yellow);color:var(--pen)}
.steps:before,.steps.detail:before{border-color:var(--pen);opacity:.45}
.steps h3{font-weight:700}
.form-wrap{position:relative;margin-top:36px}
.form-wrap .form-card{margin-top:0}
.doodle{position:absolute;right:-8px;top:-58px;display:flex;align-items:flex-start;gap:0;font-size:26px;transform:rotate(-3deg);z-index:2}
.doodle-arrow{color:var(--blue);margin:14px 0 0 2px}
@media(max-width:900px){.doodle{position:static;transform:none;justify-content:flex-end;margin-bottom:-18px}}
.hero-photo{transform:rotate(1.2deg)}
.hero-photo img{border:8px solid #fff;border-radius:6px}
.hero-photo:before{content:"";position:absolute;top:-12px;left:50%;width:110px;height:28px;margin-left:-55px;background:rgba(255,196,0,.55);transform:rotate(-4deg);z-index:2;border-radius:2px}
.hero-photo .intro{transform:rotate(-1.2deg)}
.note img{border:8px solid #fff;border-radius:6px;transform:rotate(-1.5deg)}
.tile .ic{border:1.5px solid var(--pen);border-radius:var(--sketch);background:#fff;color:var(--pen)}
.tile:nth-child(even) .ic{border-radius:var(--sketch2)}

/* real photos: color, polaroid feel */
.optin .ph img{filter:none}
.hero-photo img{aspect-ratio:1/1}
.polaroids{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;max-width:1080px;margin:0 auto}
.polaroids figure{position:relative;background:#fff;padding:12px 12px 16px;box-shadow:0 18px 36px -20px rgba(15,23,42,.45);transform:rotate(-2.5deg)}
.polaroids figure:nth-child(2){transform:rotate(2deg) translateY(14px)}
.polaroids figure:nth-child(3){transform:rotate(-1deg)}
.polaroids figure:nth-child(4){transform:rotate(3deg) translateY(10px)}
.polaroids figure:before{content:"";position:absolute;top:-11px;left:50%;width:80px;height:22px;margin-left:-40px;background:rgba(255,196,0,.6);transform:rotate(-5deg);z-index:2}
.polaroids img{aspect-ratio:1/1;object-fit:cover;width:100%}
.polaroids figcaption{font-family:var(--hand);font-size:24px;font-weight:600;color:var(--pen);text-align:center;margin-top:10px;line-height:1.1}
@media(max-width:900px){.polaroids{grid-template-columns:1fr 1fr;gap:24px}}

/* final logo: house + seed mark with lowercase wordmark */
.logo{gap:11px;font-family:var(--head);font-weight:700;font-size:23px;letter-spacing:-.045em;text-transform:none;line-height:1}
.logo svg{width:34px;height:34px}
.logo em{font-style:normal;color:var(--blue)}
@media(max-width:420px){.logo{font-size:20px}.logo svg{width:30px;height:30px}}

/* fine print under the hero promise */
.fineprint{font-size:13.5px;color:var(--muted);margin-top:10px;letter-spacing:.01em}
.two-col .napkin .formula{max-width:none}
@media(max-width:1100px){.two-col .napkin .formula{grid-template-columns:1fr !important;max-width:360px;margin:0 auto}}
.home-hero .form-wrap{margin-top:62px}

/* checkbox tiles: square box with a check */
.choice:has(input[type=checkbox]) .dot{border-radius:6px}
.choice:has(input[type=checkbox]) .dot:after{width:11px;height:6px;border-radius:0;background:none;border-left:2.5px solid transparent;border-bottom:2.5px solid transparent;transform:rotate(-45deg) translate(1px,-1px)}
.choice:has(input[type=checkbox]:checked) .dot{background:var(--blue);border-color:var(--blue)}
.choice:has(input[type=checkbox]:checked) .dot:after{background:none;border-color:#fff}

/* intake form: contact fields, with step-1 answers highlighted */
.lbl.sm{font-size:14px;font-weight:600;margin-bottom:5px}
input.prefilled{background:var(--yellow-soft);border-color:#f0d97a}

/* thank-you page photo */
.wel-photo{position:relative;width:200px;margin:0 auto 22px;transform:rotate(-2deg)}
.wel-photo img{width:200px;height:200px;object-fit:cover;object-position:50% 40%;border:7px solid #fff;border-radius:8px;box-shadow:0 16px 32px -18px rgba(15,23,42,.5)}
.wel-photo:before{content:"";position:absolute;top:-10px;left:50%;width:80px;height:22px;margin-left:-40px;background:rgba(255,196,0,.6);transform:rotate(-4deg);z-index:2}
.wel-check{position:absolute;right:-12px;bottom:-12px;width:46px;height:46px;border-radius:50%;background:var(--yellow);color:var(--ink);display:grid;place-items:center;border:3px solid #fff;transform:rotate(2deg)}